mason & summers

brief » mason & summers as a part of the official launch of their 8 yr old single malt whisky named 'glen drummond' wanted bar collaterals to be designed which can be distributed to its customers. the product needed to have heavy branding, that which occupies less space on table and something new in terms of concept/idea.

design » this was a stainless steel paper napkin holder. it had a very simple mechanical principal, viz, a hinge that held two identical pieces to form an enlarged 'clip'. the angle was worked out in such a away so that the two parts fell inwards to collapse. this action helps to keep all the paper napkins in place in any condition; because of the hinge and its own weight it holds on to its last piece of napkin!