eveready

brief » it usually is a messy affair to display and dispense batteries in a store crowded with all kinds of products. there either is no space or a given space is not suitable for placing a dispenser. the solution should also take care of the branding aspect; it has to speak out from the crowd amongst its competitors!

design » the design solution was an injection molded component that can either be placed an a flat surface or can be mounted onto the wall, or any flat vertical surface. the batteries could be inserted from a slot provided on top and it had more dispensing capacity. the eveready brand logo was taken forward and incorporated in the product which, gave it a very strong brand association. the translucency of the material and colour made it attractive and pleasant so that it could be placed up front in a crowded store